You need a plan for any event.
Regardless of its size, for any event to be successful, you have to have a plan. It can be expanded or reduced to accommodate the size of the event, but you must have a check list of items that need to be accomplished to make the event happen.
A plan can begin to take shape by asking yourself (or the event planning committee) a few questions:
As you can see, just in answering these questions there are dozens of things that can massively impact (good or bad) the success of an event.
All of these factors need to be taken into consideration in the planning stages. In many ways, addressing these issues will allow you to make solid decisions about your event and start to sharpen the scope of it. It will also allow you to solve problems that might arise otherwise later on.
All in all, a good plan will start to come out of the decisions you make and the tasks you know you need to accomplish to make the event happen and be successful. An event’s success isn’t just about profit but also about spectator experience. A fine balance needs to be kept for the event to be something people will remember for years to come.
And that’s success in the truest sense of the word.
If making a plan and all the leg work you are going to have to go through seems utterly daunting, consider hiring a professional. I’ve pulled off 22 US Golf Opens without a hitch.
I’ve always got a plan.